THE ONE THAT GOT AWAY

I'm sure many Creatives can relate to this...some of our best ideas will never see the light of day.

There's a few examples, that I wish had made it to the Market as they were originally intended or even made it at all in some cases.

Good Design is about finding the right solutions and creating with people in mind...and yes, that often involves some compromise.

But never forget...A camel is a horse designed by committee (no offence meant to camels, I'm sure you're all lovely).

Ellesse Women's Tanker Chunky - Prototype sample from 2021

Lacoste L!VE x Collete Missouri Twincup - Prototype sample from 2015