THE ONE THAT GOT AWAY

I'm sure many Creatives can relate to this...some of our best ideas will never see the light of day.

There's a few examples, that I wish had made it to the Market as they were originally intended or even made it at all in some cases.

Getting a concept from idea to reality will often involve some compromise.

But never forget...A camel is a horse designed by committee (no offence meant to camels, I'm sure you're all lovely).

Ellesse Women's Tanker Chunky - Prototype sample from 2021

Lacoste L!VE x Collete Missouri Twincup - Prototype sample from 2015