BRAVE NEW WORLD - Ai CREATION: THE PROS AND CONS

With all creative platforms, from pencil & paper to Ai augmented design...getting a great result requires imagination.

Prompting any Ai platform to deliver the most ‘commercial’ design, will inevitably yield very derivative results. Cease & desist incoming!

Even if it renders better than any human can, it doesn‘t know how to turn these ideas into real world physical products (yet).

The most important recent innovation in design is not Ai, it's the ever more accessible 3D design tools now available to creatives.

Turning a great Ai concept into something real and tangible, ready to be manufactured...that is where things are getting really exciting.

It’s so important to find ways to integrate this powerful medium in to your workflow...or you risk being left behind.

Here are some quick concepts using Newarc.ai from one of my old footwear concept sketches.